http://www.audrieschaller.com/google-old-yahoo-young-but-lifestyle-better-determiner-of-social-media-usage/ by Audrie Z. Schaller --Communication -- Strategic planning -- Resource development Sun, 05 Sep 2010 12:16:20 +0000 http://wordpress.org/?v=2.5.1 http://www.audrieschaller.com/google-old-yahoo-young-but-lifestyle-better-determiner-of-social-media-usage/#comment-28 audriez Mon, 25 Feb 2008 22:43:23 +0000 http://audrieschaller.com/google-old-yahoo-young-but-lifestyle-better-determiner-of-social-media-usage/#comment-28 Good point, because gosh know blogging requires patience to grow a dialog...and often people read to gain knowledge and don't comment. Teens do thrive on instant feedback. Will be interesting to see if, in another year or two, Twitter catches on with them. Good point, because gosh know blogging requires patience to grow a dialog…and often people read to gain knowledge and don’t comment. Teens do thrive on instant feedback. Will be interesting to see if, in another year or two, Twitter catches on with them.

]]> http://www.audrieschaller.com/google-old-yahoo-young-but-lifestyle-better-determiner-of-social-media-usage/#comment-27 Joel Mon, 25 Feb 2008 15:19:04 +0000 http://audrieschaller.com/google-old-yahoo-young-but-lifestyle-better-determiner-of-social-media-usage/#comment-27 Your are absolutely right, it is more complicated than a divide young/old, rich/poor when it comes to social media tools as a whole. Witness the success of Saga's own social network. The mention of teens not using Twitter (from a focus group) does not surprise me. We conducted a focus groups among late teens, early 20s for a client 2 years ago and none of them were into blogging. They thought it was only for angry old people. Instead, they used messengers and the ubiquitous text message to get their opinions out. It might be that the age group divide is about seeking instant feedback/reaction v. willingness to wait. Just a thought. Your are absolutely right, it is more complicated than a divide young/old, rich/poor when it comes to social media tools as a whole. Witness the success of Saga’s own social network. The mention of teens not using Twitter (from a focus group) does not surprise me. We conducted a focus groups among late teens, early 20s for a client 2 years ago and none of them were into blogging. They thought it was only for angry old people. Instead, they used messengers and the ubiquitous text message to get their opinions out. It might be that the age group divide is about seeking instant feedback/reaction v. willingness to wait. Just a thought.

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