In my previous post, you began to lay the groundwork for board signoff on your web 2.0 initiatives.
It’s a myth that boards won’t support (increased) usage of web 2.0 technology. They are simply unfamiliar with the potential of what exists. They may have seen their teenager use MySpace or a school blog. Your job is to connect the dots. Ultimately, they are accountable for the financial well-being of [...]